Mao Le 

Business Consultant, Hanoi/Vietnam and Münster/Germany 
Mao Le Vietnamconsult 

“Navigating your business in Vietnam” 


After graduating from Dalat University, I gained ten years of experience in hotel management, most recently as a sales manager in a 4-star resort in Vietnam. After some time in Germany, I have been working as a management consultant since 2020. It is my passion to build bridges between Asia and Europe in general and between Vietnam and Germany in particular.

I know the Vietnamese service and education sector very well and have a corresponding network here. I am experienced in market exploration, market intelligence and business development.


Short CV:

o   Born in Mui Ne/Phan Thiet/Vietnam

o   BA from University of Dalat 

o   10 years of professional and management experience in the field of hospitality management, most recently Sales Director in a 4* resort

o   Since 2020: Freelancer in market exploration/market entry for education companies

o   Translator of a book from German into Vietnamese

o   Extensive personal contacts with networks and decision-makers

o   Married to a German

o   Language skills: Vietnamese (mother tongue), English (business fluent), German (B1). 

Business Consultancy and Market Research:
Before entering the Vietnamese market, it is extremely important to advise the client in detail on the business environment in Vietnam and to conduct a detailed market survey. 

This includes:

Business Development and Representation: 
If you have decided to enter the Vietnam market, I recommend a phased approach. I support you locally with your business development and am ready to act as your local representative.

This includes:

Coaching and Training: 
Even before you enter the market, but especially after you and your company have arrived here in Vietnam, I am available for coaching and training your expat and local staff. A suitably prepared and trained workforce will be the key to your success in Vietnam. 

This includes: 


"Mao Le played a crucial role in our market research and expansion efforts in Vietnam. Her work encompassed extensive market analysis, competitor assessments, and legal considerations. Thanks to her efforts, we were equipped with valuable insights and recommendations that were helpful in making an informed decision and gaining an overview of the current situation, opportunities, and challenges in the market. Mao's openness to feedback, good communication, and her commitment to sticking to deadlines were assets that we appreciated throughout the project. Her expertise and professionalism make her a valuable asset to any team." (September 2023)

Ruby Salvatore
 Business Development & Product Manager
 Digi Sapiens - Digital Learning GmbH


"Mao has been an invaluable asset in facilitating our business expansion into Vietnam. Her contributions span from conducting comprehensive market research, forging essential connections with key contacts and partners, to providing invaluable consultation leveraging her expertise in the Vietnamese market. Mao is not only a trusted and reliable professional but also ensures that tasks are consistently executed in alignment with our agreements. Furthermore, her multilingual proficiency in English, German, and Vietnamese significantly enhances our ability to effectively communicate with prospective clients and partners in the Vietnamese market." (Juli 2023)

Gyvinne Koh
 Founder and Director
 German Educare

Mao Le

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[email protected] 


32 To Ngoc Van Street, Tay Ho District, Hanoi / Vietnam